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The Burton Energy Group Difference
When explaining how to market technology products, a former Intel executive noted “great companies are not just a little bit better in a few ways, they are significantly better in one or more ways that are important to the customer… I would rather be significantly different than just a little bit better. That’s because if you are different in an important way to a customer, you will be seen as significantly better as well.”
The same philosophy can be applied to service companies, and it is one Burton Energy Group adopted early in its existence. When canvassing the landscape of energy management companies, we continually discerned the delta between services offered and customer needs. Burton set out to build a different company.
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